---
title: "How Do I Read and Understand the Seeding Funnel Data?"
description: "How do I read and understand the seeding funnel data?"
url: https://help.getsaral.com/en/articles/188-how-do-i-read-and-understand-the-seeding-funnel-data
collection: "Performance"
updated: 2026-10-21
language: en
---

# How Do I Read and Understand the Seeding Funnel Data?

How do I read and understand the seeding funnel data?

The **Seeding Funnel** helps you measure the effectiveness of your product seeding campaigns. It shows conversion rates at each stage—so you can identify where drop-offs happen and refine your strategy accordingly.

You’ll see the number of influencers who have:

-   Been contacted via SARAL Email Drips
    
-   Replied to your outreach
    
-   Been shipped a product
    
-   Posted content
    

> **Info:** **Important Note:** The **funnel tab only tracks influencers through SARAL’s Email Drips.** Influencers you reach out to via DMs, or those who join through inbound applications, won’t appear here. It also excludes repeat shipments sent outside of your Email Drips.

### **General benchmarks**

-   Reach out to at least 300-500 influencers every month
    
-   Response Rate = 30%
    
-   Products Shipped = 80% (you ship products to atleast 70% of the people that respond)
    
-   Creatives generated = 30-50%
    

Results may vary depending on your brand, the influencer, and your product. But these are general benchmarks to strive for (and beat!)

> **Info:** Now there are two ways to view your Progress: Funnel and Snapshot. More of this [here](https://help.getsaral.com/en/articles/206-performance-metrics-overview.md#heading-3-your-influencer-seeding-funnel).

![](https://staticfiles.gleap.io/ghelparticle/v0wAHZp3werPNt8GPYgpaBXStvUFjWylqmogi2hDF48yTyrRssYjInUiPGexAfJyQ9iPw0JSquN.png)

Next, you might ask:

### **How is “Products Shipped” calculated in the seeding funnel?**

The “Products Shipped” metric in the performance tab is based on the **total number of unique influencers** who have had products shipped and **not** the total number of orders.

For example, if an influencer has two orders (one delivered and one in transit), they may appear in both filters, but they are only counted **once** in the performance tab.

Additionally, since the performance tab reflects funnel progression, only influencers who have moved from **“Prospects” to “Reached Out”** are included. If an influencer hasn’t passed this stage, they will not be counted in the shipped total even if an order exists.

For a broader overview of your influencer efforts, check out the “**Your Progress**” chart on SARAL Home or the Snapshot view.

![](https://storage.crisp.chat/users/helpdesk/website/d83fdd333af8c000/11_ufqqj.png)

> **Info:** The progress counter doesn’t update immediately after clicking **Send to Email Drips**. It updates once the emails have been successfully sent to the influencers, ensuring the counter reflects the latest sending status.

We recommend reviewing your funnel monthly to generate insights and improve your outreach strategy over time.

### **Still need help?**

Reach out anytime with our helpful Support team using the button at the bottom-right corner of your dashboard, or email us at [support@getsaral.com](mailto:support@getsaral.com).