UTM parameters enhance tracking of your marketing campaign performance by adding specific tags to URLs. These tags enable analytics tools like Google Analytics to identify and segment traffic sources, mediums, and campaigns. Key parameters include:
utm_source: Identifies the traffic source, such as influencer, affiliate, or organic social.
utm_medium: Specifies the medium, such as Instagram or TikTok.
utm_campaign: Names the campaign or promotion associated with the link, like a product launch or seasonal sale.
These parameters provide detailed insights into link performance, traffic sources, and campaign effectiveness, aiding in optimizing future marketing efforts.
You can create UTM parameters in SARAL with up to 3 added parameters including source, medium, and campaign by scrolling down to the 📊 Add UTM Parameters section under Settings > Preferences.
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!
