UTM parameters enhance tracking of your marketing campaign performance by adding specific tags to your URLs. These tags allow tools like Google Analytics to identify and segment traffic based on source, medium, and campaign.
Here are the key parameters:
utm_source: Identifies where the traffic is coming from (e.g., influencer, affiliate, organic).
utm_medium: Specifies the platform or medium (e.g., Instagram, TikTok).
utm_campaign: Names the campaign tied to the link (e.g., product_launch, holiday_sale).
These tags give you deeper insights into link performance, helping you optimize future campaigns.
You can set up UTM parameters by heading to Settings > Preferences and scrolling down to the 
Add UTM Parameters section. SARAL supports up to 3 UTM fields: source, medium, and campaign.
Still have questions?
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!
