Your email campaign performance metrics are tracked within SARAL, allowing you to monitor key statistics and optimize your outreach strategies for greater success. Here's a breakdown of the main campaign stats:
Opens: This indicates the percentage of recipients who opened your email out of the total sent. For example, if you sent emails to 100 creators and your open rate is 91%, it means 91 creators have opened and read your email campaign.
Response: This represents the percentage of influencers who replied to your email. While the global average cold email response rate is around 8-9%, SARAL users typically experience response rates between 30 and 40%. SARAL's templates are designed to enhance response rates by utilizing compelling messaging and follow-up emails.
Accepted: This metric reflects your campaign acceptance rate, indicating the percentage of influencers who have agreed to your partnership terms and will be onboarded. Ideally, a seeding campaign should achieve a 10% acceptance rate after sending all follow-ups.
Bounce: This metric indicates the percentage of contacts from your list who did not receive your email, serving as the inverse of the open rate. Getting a 10-20% bounce rate is not considered as a concern.
📥 Avoid including attachments and images in your outreach emails, as they can trigger spam filters.
📥 Minimize the use of link shorteners and limit the number of links to just one.
📥 Ensure your email signature is simple and doesn't contain links or images.
📥 Keep your email copy straightforward and conversational to improve engagement.
Still have questions?
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!