SARAL tracks your email campaign performance metrics so you can monitor key stats and optimize your outreach for better results.
Here’s a breakdown of the main campaign metrics:
Opens: The percentage of recipients who opened your email out of the total sent. For example, if you emailed 100 creators and your open rate is 91%, it means 91 creators opened and read your campaign.
Response: The percentage of influencers who replied to your email. While the average cold email response rate is about 8-9%, SARAL users typically see rates between 30-40%. SARAL's templates are designed to enhance response rates by utilizing compelling messaging and follow-up emails.
Accepted: This shows the percentage of influencers who agreed to your partnership terms and will be onboarded. For seeding campaigns, a 10% acceptance rate after all follow-ups is a good benchmark.
Bounce: The percentage of contacts who did not receive your email (the inverse of open rate). A 10-20% bounce rate is common and generally not a cause for concern.
Avoid attachments and images in your outreach emails, as they can trigger spam filters.
Limit the use of link shorteners and include only one link per email.
Keep your email signature simple—avoid adding links or images there.
Write clear, straightforward, and conversational copy to improve engagement.
Still have questions?
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!
