When onboarding influencers, there are many tasks to handle—sending gifts, providing discount codes, affiliate links, dashboard credentials, shipping info, product delivery updates, first post follow up, payment reminders, etc. Managing all these tasks manually for each creator can be time-consuming and overwhelming.
That's where Activation Campaigns come in! They automate reminders and bulk communication based on specific triggers and conditions you set. These campaigns ensure a smooth, consistent process, saving you time and effort.
How to Set Up Activation Campaigns:
Go to the Email Drips tab in your dashboard.
Select Activation Pro.
Click on Create New Campaign to get started.
From there, you can choose your email triggers, set up the schedule, and craft your message.
Types of Triggers for Activation Campaigns:
Condition Triggers: These triggers activate based on actions within SARAL, helping you move influencers through the post-onboarding process. Examples include:
Link and Code Created
Product Shipped
Product Delivered
Payment Sent
First Order
First Post Logged
First $X in Sales
Tag Triggers: These triggers launch emails based on the tags you assign to influencers. For example, if an influencer hasn’t posted yet, you can tag them with "Not Posted Yet" and set up a reminder email to launch two days after tagging.
Built-In Activation Campaigns
In SARAL, you'll discover pre-built email templates triggered by specific conditions:
Welcome Email: Sent one hour after onboarding an influencer, this email includes their assigned discount code and tracking link for sharing with followers.
Product Shipped: Triggered upon product shipment, it provides an ETA and tracking link, ensuring influencers are informed.
Product Delivered: Sent upon product delivery, prompting influencers to share feedback and unboxing experiences.
Post Nudge After Product Delivery: Sent one week after product delivery, reminding influencers to share a shoutout on social media.
Payment Notification: Launched upon PayPal payment transfer, notifying influencers of commission receipt.
Access and activate these campaigns in the Activation Pro section of your Email Drips.
Additional Activation Campaigns You Can Set up:
First Order: Triggered when an influencer's follower makes their first purchase using their affiliate link.
First $X in Sales: This trigger is based on a set sales amount and is sent after the influencer reaches that threshold.
Link Only Created: Sent when only an affiliate link is created.
Here's a gentle nudge:
If you’re in the influencer marketing business, you’re in the human relationships business. In the realm of influencer marketing, fostering human connections is paramount.
Therefore, expressing gratitude to influencers post-collaboration is crucial. This gesture signifies a commitment to long-term partnerships, fostering trust and loyalty. Consider setting up a "First Post Logged" campaign trigger after their initial post. This email not only acknowledges their effort but also presents an opportunity for future collaborations. Additionally, leveraging the "First X$ in Sales" trigger can strengthen relationships with top-performing ambassadors.
Consider sending personalized updates on their progress and incentives for reaching higher commission tiers, or retainer partnerships with your brand.
How to Customize the ‘Product Delivered’ Campaign with Exclusion Options
Managing activation campaigns just got easier! Now, you can exclude specific conditions to ensure your "Product Delivered Notification" emails are sent only to the right influencers.
By default, an email is sent to influencers when their product is delivered. Now, you can prevent this email from going out to influencers who:
Have Already Posted
Logged Their First Sale
Reached Their First $X in Sales
To set it up, follow these steps:
Navigate to Email Drips and select Product Delivered Notification.
Under Trigger, choose Product Delivered.
Toggle on Exclusion Condition.
Select the conditions you want to exclude.
Save your changes.
These exclusions ensure your campaign reaches only influencers who still need to take action, keeping your communication targeted and effective.
Set Timing when sending Activation Campaigns
Sending an email too soon or too late can significantly impact the success of your influencer campaign. That’s where SARAL custom delay feature comes in. With this functionality, you can schedule emails to be sent after a specific number of hours or days, whether it’s 1, 3, 7, 14, or a custom number, ensuring your messages land at the perfect time for maximum engagement.
Here’s how to set up a custom delay in your activation campaigns:
Go to Email Drips section.
Click on Activation Pro.
Select the specific campaign you’d like to edit (e.g., Welcome Email).
Click on Delay.
Choose your preferred timing and save your changes.
By timing your emails, you can prevent overwhelming your influencers with too many emails at once, offering a more thoughtful and less intrusive experience.
Exclude Influencers from Activation Campaigns
Want to keep certain influencers or entire lists out of your activation campaigns?
Here's how:
Head to the Activation tab in your email drips and click the Settings button, then choose your exclusion type. Decide whether you want to “Exclude a List” or “Exclude Influencers”.
Exclude Lists: Select the list you want to exclude and then choose the campaign(s) you want to keep them out of.
Exclude Influencers: Type in the influencer's name, select their profile, and pick the activation campaign you want to exclude them from.
Confirm action: Hit the “Don’t send activation emails”, and you’re all set!
No more unwanted emails to those specific influencers or lists. Easy as that!
Still have questions?
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!