The Lists tab is where you can organize influencers into various buckets or groups. While you can customize your classification rules, we've compiled some grouping best practices that have proven effective for many brands using SARAL.
By Niche:
Classifying your influencers by niche will help you monitor performance across various niche influencers. By utilizing niche lists, you can send customized briefs tailored to specific influencer groups and their audiences, facilitating influencers in crafting content angles that resonate with their followers.
Niche grouping can also help monitor and compare different performance metrics (such as CVRs and ROAS) across niches. This will guide your scale and help you onboard more Lookalikes within a specific niche. This is also especially helpful if your brand has different use cases and different customer profiles.
Our top brands leverage niche classification for success. For instance, a gut cleansing/hormone balancing supplement brand targets diverse female audiences, segmenting them into Momfluencers, Fitness Coaches, Lifestyle Influencers, Professionals (including Gynecologists), and Holistic Well-being Coaches. This approach enables tailored briefs for influencers, aligning with specific customer needs and boosting the bottom line.
By Influencer Size:
You can categorize influencers based on their 'popularity', which refers to their follower count. While we advise starting out with nano influencers for emerging brands, it's worth considering micro or macro influencers to explore partnership opportunities. This approach allows you to gauge how influencer size impacts brand awareness and key performance indicators.
By Platform:
If you plan on rolling out influencer marketing campaigns across multiple channels like TikTok and Instagram simultaneously, Lists can come in handy for organizing and categorizing influencers accordingly.
By Week/Month:
This categorization is useful for monitoring your weekly/monthly discovery searches by adding them to a new 'weekly list', conducting bulk outreach, and subsequently moving onboarded creators to niche lists. Meanwhile, those who do not respond to outreach emails and follow-ups can be disregarded or archived.
Conclusion
Usually, brands would name their lists as a combination of the above parameters. For example:“#organicskincare - Nanoinfluencers - TikTok - week 3”
We recommend you do the same!
Still have questions?
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!