Think of Lists as your personal way to group influencers and keep everything organized. By segmenting influencers into relevant lists, you can easily track campaign progress, send tailored outreach, and manage relationships more efficiently.
The Lists tab in your Relationships board lets you organize influencers into custom buckets. While you're free to create your own grouping rules, here are some best practices that many top brands in SARAL use:
Grouping influencers by niche helps you track how different content categories perform. With niche-based lists, you can:
Send customized briefs tailored to the audience each influencer serves
Align content with specific use cases or customer needs
Compare performance across niches (e.g., CVR and ROAS)
For example, a supplement brand focused on hormone balance might segment its creators into:
Momfluencers
Fitness Coaches
Lifestyle Influencers
Medical Professionals (e.g., Gynecologists)
Holistic Wellness Coaches
This level of detail lets them craft briefs that resonate with each audience and improve campaign outcomes.
You can also categorize influencers by their follower count:
Nano (1K–10K)
Micro (10K–100K)
Macro (100K+)
We recommend starting with nano influencers—they’re usually more responsive and cost-effective. As you grow, testing micro and macro influencers can help you understand how size affects brand awareness and conversions.
If you’re running campaigns across TikTok, Instagram, YouTube, or other platforms, use separate lists for each. This makes it easier to:
Track performance by platform
Create platform-specific briefs or content guidelines
When you're discovering new creators regularly, you can create time-based lists like:
“Week 1 Discoveries”
“May Outreach - TikTok”
This helps you manage batch outreach, onboard creators in waves, and cleanly archive non-responders. Those who don’t respond to emails or follow-ups can be disregarded or archived to keep your board clean.
Most successful brands combine multiple parameters when naming their lists. For example: “#organicskincare – Nano Influencers – TikTok – Week 3”
We recommend using this format to make your lists easy to search, sort, and scale as your campaigns grow.
Reach out anytime with our helpful Support team using the button at the bottom-right corner of your dashboard, or email us at [email protected].
