Klaviyo, Sendlane, and similar email service providers (ESPs) are designed to send emails only to subscribers who have explicitly opted in. They work great for engaging your existing contacts with newsletters, updates, and reminders.
However, these platforms aren’t suitable for cold outreach — that is, contacting influencers or prospects who haven’t opted in or given permission to receive emails from you.
Using these ESPs for unsolicited outreach can:
Trigger spam filters
Lead to deliverability problems
Violate the ESP’s Terms of Service, risking account suspension
That’s where SARAL comes in, offering a safe and compliant solution for cold outreach.
Marketing vs. Transactional Emails Explained
Marketing Emails: These are emails sent to people who haven’t explicitly opted in, such as influencers you’re contacting for the first time. Platforms like Klaviyo and Sendlane are not ideal for cold outreach because they lack the infrastructure needed for this type of messaging.
Transactional Emails: These are emails sent to people who have already opted in, like your existing customers. Platforms like Klaviyo and Sendlane are perfect for these types of emails, as they’re fully compliant with anti-spam regulations and designed for communication with individuals who’ve consented to receive your messages.
To learn how to use Klaviyo for nurturing campaigns with influencers who are already engaged with your brand, check out our article on connecting Klaviyo for sending automated nurture campaigns.
Why SARAL’s Email Feature Is Ideal for Cold Outreach
Our email feature is designed specifically for cold outreach, allowing you to reach out to influencers without needing prior consent. SARAL’s system ensures compliance and optimizes deliverability, helping you avoid spam filters.
SARAL’s email tool also includes a daily email cap (found in your settings), helping to maintain your domain reputation by keeping email volumes manageable and “human-like.”
Still need help?
Reach out anytime with our helpful Support team using the button at the bottom-right corner of your dashboard, or email us at [email protected].