Every case is unique, but we’ve put together this guide to help you address two common issues:
Influencers not responding to your email campaigns
Low open rates
Let’s get started!
1. Review Your Email Sequence
We recommend sending a 5-6 email drip over the course of 25 days (with 3-day spacing between each email), or alternatively, space out 5-6 emails over 15-16 days. You can mix in direct messages (DMs) and comments throughout the campaign as well!
2. Revamp your Email Templates
Use SARAL’s email campaign template for inspiration! These templates are designed to help you craft compelling email bodies and subject lines that grab influencers’ attention, backed by proven success with countless influencer collaborations.
3. Use Spintax to Avoid Spam Filters
Spintax allows you to create multiple versions of the same email by spinning different word choices and phrases. This helps reduce the risk of your emails being flagged as spam. Check out our Spintax guide for more information.
4. For Email 6 and Beyond
If influencers still haven’t responded after following the steps above, consider adding them to a once-per-month email drip. This drip could include updates such as ambassador results, recent posts, and new opportunities.
5. Organize Your Relationship Boards
Consider adding new columns like “Scheduled to Post” or “Top Performer” to your board. This will help you easily track each influencer’s status, and you can save them into a new list for future campaigns or your next round of outreach!
6. Use Tags to Segment Creators
Using Tags allows you to easily identify who is active, who requires follow-up, and who could be a fit for future campaigns. This streamlines the process of launching new campaigns or managing follow-ups.
7. Filter Creators by Status for a More Targeted Approach
In your low-response email campaigns, you can filter creators by their status (e.g., “Opened or Completed”) within your email list. Go to your preferred email drip > Creators > save these creators to a new list, and send them a new email campaign following the tips above for better results.
Additional Tips to Ensure You’re Maximizing SARAL Features
Use the Hashtag Research Template to find relevant keywords and discover new influencers more easily.
Leverage Lookalike Search - Use SARAL’s Lookalike feature to find influencers similar to those already on your list. Go to Lists, select a list, and click on Lookalikes AI
Add More Email Inboxes for Increased Outreach - Adding 1-2 additional email inboxes allows you to send up to 100 emails per day (50 emails per inbox). This can increase your outreach and potentially lead to more successful partnerships.
Improve Email Deliverability - Check out this help desk article on improving email deliverability. It includes tips on how to avoid your emails being tagged as spam, ensuring your emails get delivered successfully.
Keep Your Messages Short and Direct - When crafting your email content, make sure it's brief, easy to read, and highlights the value or benefit to the influencer right away. Following our sample email campaign can help keep your messaging on point.
Still have questions?
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!