Fair Fee is SARAL’s estimate of what a creator might fairly charge for one piece of content whether that’s a feed post, story or reel. It’s calculated using publicly available data such as their follower count, engagement rate and other key metrics.
This is not a listed rate from the influencer themselves, and it doesn’t mean you’re required to pay it. Instead, think of it as a helpful benchmark to guide your negotiations.
Why it’s useful:
Gives you a ballpark figure for paid collaborations.
Helps you negotiate confidently whether you're offering payment or proposing a commission-only deal.
Saves you time by avoiding extreme over or under offers.
Remember: SARAL is a search engine, not a talent platform. We don’t host creators or enforce fees - Fair Fee is simply a helpful reference. Many brands still choose commission-only deals, and that’s totally fine!
Don’t forget to tap “Select your average order value” at the bottom-right of the screen!
Still have questions?
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!