At SARAL, our mission is to offer the simplest, most user-friendly, and affordable influencer marketing platform for DTC brands.
Our all-in-one solution helps you streamline every part of your influencer workflow—from discovery and outreach to conversation management, contract creation, product shipping, affiliate tracking, and even social listening—all in one place.
While other platforms lock you into expensive annual contracts, tack on hidden fees, and limit how many creators you can manage, SARAL believes in full transparency and flexibility. That’s why we created Ratna, our in-app gem currency, to ensure you always know exactly what you’re paying for.
Ratna is how you unlock access to creators in SARAL.
Here’s how it works:
You only pay when you save a creator to your list.
No recurring fees for managing or messaging saved creators.
Once saved, the creator is yours to manage freely—no additional Ratna needed.
Here’s the full breakdown!
Getting Influencer Data Will Cost You
Let’s be real—data is expensive, and getting detailed information about influencers (like emails, engagement rates, or estimated fees) is no exception.
If you're planning to send products to hundreds of influencers, you’ll need to invest in accessing their contact info and insights. Whether it’s through tools, platforms, or manual research—there’s always a cost involved.
Now contrast that with using Ratna:
This data is not free for us. We use a complex technical infrastructure to find the influencer’s data for you. Pinging the Instagram, TikTok, and Youtube APIs for information costs us (as a business) money.
So we are not trying to upsell you into spending more with us. Ratna is the most economical option we could come up with to solve for mass-prospecting of influencers.
We give you 300 Ratna each month!
To mitigate this, our base plan comes with 300 Ratna every month for you to use.
These 300 Ratna are more than enough to start reaching out to the 20-30 influencers that will help you lock your first monthly partnerships.
If you’re a new brand, concerned about additional flexible costs—you can breathe easy! We’ve built this plan to give you the right tools without breaking your budget.
You can take advantage of the bulk search and save 300 influencers each month! As your brand grows, you can flexibly buy more as needed or upgrade to our higher plans with more Ratna per unit cost. Check out our Pricing page here.
With Ratna, you only pay for what you use. Nothing more, nothing less.
… but other platforms have “unlimited search”
Yes, they do. But here's the catch:
They often charge $1000s per month and lock you into an annual contract.
While they face the same data costs as us, they bake these costs into their pricing.
Once you exceed a certain number of influencers saved (typically around 200), they hit you with extra fees every month.
This approach was not brand-friendly. So we made ours flexible that fit your needs as you scale.
Some Alternatives
With all that said, I fully understand that upgrading to get more Ratna might not be something you’re open to right now.
In that case, you have a couple of alternatives:
Hire a VA: You can hire a VA to find influencer info for you. This will cost you in terms of time and money but can make sense depending on where you’re at as a business.
DIY Manually: You can manually gather influencer data, but it will take time and effort.
And here’s a game-changer: You can import an unlimited number of influencers for free using the “Import Influencers” button in the top left of your SARAL dashboard.
Plus, don’t forget that SARAL offers a free Chrome extension that you or your team can use to streamline the process, eliminating the copy-pasting and email-finding hassle!
Okay, fine! Where exactly am I charged more?Saving Influencers: It costs 1 Ratna to save an influencer from the Discovery search or the Chrome Extension Add-on to a list.
Revealing More Influencers: If you want to reveal more than 100 influencers in a single search, it costs 1 Ratna.
Detailed Data: If you want to access detailed demographic and psychographic data for a creator, it costs 1 Ratna. Note: If you reveal and save, you’re not charged twice – it’s still just 1 Ratna.
Here’s what’s not charged:
We do not charge you Ratna to import influencers manually.
We do not have any limits on the number of influencers you can manage.
We do not charge you extra to send emails, ship products, or anything else!
Ratnas Do Not Carry OverRatnas do not carry over from month to month. After working with over 500 brands and carefully examining conversion rates and success benchmarks, we concluded that a minimum number of outreaches done consistently are necessary for you to get results with influencers.
Influencer marketing relies heavily on volume and word-of-mouth amplification of your brand. Securing dozens of partnerships monthly (depending on your goals) is crucial for driving the impressions needed to achieve high-reach awareness goals and create a halo effect around your brand within different customer communities using influencers.
Since volume is the key determinant of a successful influencer program, not rolling over Ratnas month to month ensures that your minimum outreach volume is met consistently. This gives your team a target to work towards monthly so you use up all the Ratnas possible to get the most results.
Hope this makes sense!Thank you for reading through this. We hope it makes sense. If you still think charging Ratna is somehow unfair or if we could be doing a better job, reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!
Our mission is to build the simplest influencer platform for brands, and we take customer feedback very seriously.
