Performance Metrics Overview

Tracking performance is essential to understand the factors driving the success of your influencer marketing program. It helps you to set clear goals, and KPIs that guide your efforts effectively.

To monitor your influencer program’s performance in SARAL, simply go to the Performance section in the left sidebar.

Viewing High-Level Metrics

You can view performance metrics by “List” by filtering from the top left dropdown, or select “All” to get a comprehensive overview of your account across various lists and campaigns. Additionally, you can use the calendar in the top-right corner to adjust the time frame for your performance view.

Here are some high-level overview metrics you will find:

• Campaign Traffic under Unique Visitors

• Revenue

• Overall ROAS is your return on spend including the value of content you receive

• ROAS

• Content value: The total estimated value of fees you would pay to receive the UGC content from influencers (if you’re working on a commission basis only, without paying influencers flat fees for their produced content).

• Seeding Cost: Your logged Cost Of Goods

• Commissions: Total commission value paid out to influencers

• Cost per Sales: Representing your influencer CAC

• New customers: Total number of customers acquired through your influencer program.

• Flat fees paid: The total flat fees logged into SARAL when collaborating with influencers on a flat fee or base fee + commission basis.

• AOV (Average Order Value)

• CPC (Cost-per-Click)

• Total Orders: Customers acquired via influencers

• Total posts received

It is important to recognize that influencer marketing is a word-of-mouth (WOM) channel, which makes it challenging to assess solely through direct revenue and sales. Due to this nature, some key sales metrics may need to be more attractive, especially since most conversions occur after the first 2-5 touch points with a new potential lead.

Therefore, it is crucial to view influencer programs through an awareness-focused “Halo Effect” lens in the early stages. This approach allows for the refinement of strategies and KPIs over time, aligning them with specific channel and brand objectives.

Top Performing Influencers

The Top Performers chart highlights your most successful influencers based on key metrics like:

• Unique Visitors

• Sales

• Conversion Rate (CVR)

• Net Revenue

This data helps you:

1. Identify high-performing collaborations worth scaling.

2. Consider upgrading their commission tier or offering exclusive perks.

3. Explore new strategies such as monthly retainers or dedicated campaign content to boost engagement and drive even more results.

Conversion behavior

The conversion behavior funnel flow chart displays your total traffic-to-conversion CVR, calculating your overall campaign revenue for your selected time frame.

Your Influencer Seeding Funnel

This card in your Performance view provides a detailed snapshot of your influencer program’s journey—from outreach to onboarding and post-onboarding content creation—within the selected date range.

It helps you:

• Estimate conversion rates (CRVs) at each stage of the funnel

• Compare your results against industry benchmarks

• Gain insights into the effectiveness of your influencer funnel

• Identify key opportunities for optimization

For the best insights, review your seeding funnel over an extended period to fully assess your campaign’s overall impact.

Two Ways to View Your Progress:

1 — Funnel View
This displays your conversion rates for key metrics:

• Reached Out

• Responded

• Products Shipped

• Posted

This helps you gauge how effective your product seeding campaigns are. For more details on how these metrics are calculated, visit here.

2 — Snapshot

The numbers displayed here represent your progress at each stage of your influencer relationships—the boards you’ve created.

This helps you quickly assess how your influencer relationships are performing and identify any areas that may need attention or improvement.

How is “People Reached” calculated?

The People Reached metric estimates the total audience you can reach through your onboarded influencers. It’s calculated based on:

1. The number of influencers you’ve onboarded.

2. Their individual reach (total impressions on posts so far).

In other words, it represents the combined reach you can expect from all your onboarded influencers.

Still need help?

Reach out anytime with our helpful Support team using the button at the bottom-right corner of your dashboard, or email us at [email protected].