Tracking performance is essential to understand the factors driving the success of your influencer marketing program. It helps you to set clear goals, and KPIs that guide your efforts effectively.
To monitor your influencer program’s performance in SARAL, simply go to the Performance section in the left sidebar.
High-level metrics
You can view performance metrics by “List” by filtering from the top left dropdown, or select “All” to get a comprehensive overview of your account across various lists and campaigns. Additionally, you can use the calendar in the top-right corner to adjust the time frame for your performance view.
Here are some high-level overview metrics you will find:
Campaign Traffic under Unique Visitors
Revenue
Overall ROAS is your return on spend including the value of content you receive
ROAS
Content value: The total estimated value of fees you would pay to receive the UGC content from influencers (if you’re working on a commission basis only, without paying influencers flat fees for their produced content).
Seeding Cost: Your logged Cost Of Goods
Commissions: Total commission value paid out to influencers
Cost per Sales: Representing your influencer CAC
New customers: Total number of customers acquired through your influencer program.
Flat fees paid: The total flat fees logged into Saral when collaborating with influencers on a flat fee or base fee + commission basis.
AOV (Average Order Value)
CPC (Cost-per-Click)
Total Orders: Customers acquired via influencers
Total posts received
Top performing influencers
The 'Top Performers' chart gives you an overview of your most successful influencers, based on metrics like unique visitors, sales, CVR, and net revenue. This helps you to identify your top-performing collaborations and consider upgrading their commission tier. It also encourages you to explore additional strategies to maximize your partnership, such as offering perks, placing them on monthly retainers, or creating special campaign content to boost engagement.
Conversion behavior
The conversion behavior funnel flow chart displays your total traffic-to-conversion CVR, calculating your overall campaign revenue for your selected time frame.
Your Influencer Seeding Funnel
This card in your Performance view offers a detailed overview of your influencer program, from outreach to onboarding and post-onboarding content generation within the selected date range. It helps estimate conversion rates (CRVs) at each stage and enables comparison against industry benchmarks, giving you insights into the effectiveness of your funnel and identifying key optimization opportunities.
For a more comprehensive analysis, it’s recommended to view your seeding funnel over a longer period to assess the overall impact of your campaign.
Two Ways to View Your Progress:
Funnel: This displays your conversion rates for the following Metrics: Reached Out, Responded, Products Shipped, and Posted. This helps you gauge how effective your product seeding campaigns are. For more details on how these metrics are calculated, visit here.
Snapshot: The numbers here show the progress in each of your relationship stages—the boards you've created. This helps you quickly see how your influencer relationships are performing and spot areas that need attention.
How is People Reached calculated?
The people reached metric is calculated based on the number of influencers you onboard and their respective reach. This is the total reach you can expect from all your onboarded influencers.
Ways to View Performance Trends
By Sales, Orders, and Clicks
View by All Time or Custom Date Range
Still have questions?
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!