When it comes to influencer outreach, ensuring your emails land in inboxes (not spam folders) is critical. Gmail and G-Suite are the gold standards for email deliverability, making them the ideal choice for outreach campaigns. Using these platforms helps you maintain high engagement and ensures your messages are seen by influencers.
Many brands setup dedicated Gmail addresses for outreach (e.g., BRANDinfluencers@gmail.com) to keep influencer replies organized and separate from their primary inbox. Learn more here.
Some brands go a step further and set up accounts under their brand’s domain (e.g., influencers@brand.com). This keeps everything streamlined and centralized within SARAL, allowing them to send more emails daily without hitting limits.
While it may seem easier to use a single email for all communications, most users choose to create dedicated email addresses for outreach purposes. Here's why:
Improved Deliverability: Sending a high-volume of emails from one address can trigger spam filters, lowering your email delivery rate. A dedicated email address for outreach reduces this risk.
Maintain Professionalism: A domain-branded email (e.g., partners@brand.com) gives a more polished and credible impression to influencers.
To effectively scale your outreach, we recommend setting up multiple email addresses under your brand's domain. If you’re unable to add more users to your current workspace, consider creating a separate workspace specifically for SARAL.
For example, you could set up a domain like @BRAND.ambassadors.com (costing about $10/year) and create multiple email addresses under it, such as partners@BRAND.ambassadors.com. This allows you to manage larger campaigns without compromising deliverability.
Here’s how to set it up:
Connect your email addresses/inbox to SARAL: Connecting your Email Inbox.
Assign campaigns: You can assign specific campaigns to each email, spreading out your email queue to avoid bottlenecks.
You can also add a separate signature for each connected email. Additionally, follow-ups will always be sent from the same email that initiated the outreach, ensuring consistent and professional communication with influencers.
SARAL is designed to connect unlimited email accounts, allowing you to scale your outreach program without encountering issues like email backlogs or spam filter risks. This strategy lets you send more emails daily without worrying about limits or deliverability. To update your daily sending limit, check out our guide here.
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!
