Seeding influencers with product is a great start - but it’s what happens after the product arrives that really moves the needle.
One of the most common challenges brands face is getting influencers to post consistently after receiving their gift. Whether they’ve gone quiet after delivery or posted once and disappeared, it can feel like a missed opportunity.
At SARAL, we believe that strong relationships, not one-off transactions, drive real results in Influencer marketing. With the right follow-up strategy, even a simple “gift” can turn into a long-term, impactful partnership.
1— Create an Unboxing Moment Worth Sharing
Think about how exciting it is to get a nicely packaged product. To elevate this moment, include a handwritten note welcoming them to your community and thanking them for trying your product. Personal touches matter!
Also, make sure to include your social media handle and preferred hashtags so they know how to connect with you online. You can level it up by adding a QR code that links directly to your social media profile or even an Ambassadors landing page with resources, content inspiration or next steps.
2— Follow Up After They Receive the Gift
A few days after delivery, send a friendly follow up message like:
“Hi [first_name], hope you got your [BRAND] package! We’d love to hear what you think. If you want to share, don’t forget to tag us @BRAND!”
Timing is important—send this message 3-5 days after they receive it while the product is still fresh in their minds. A little nudge can help spark their interest!
Another message you might consider is:
“Hey [first_name],
I just saw that you received the package from us yesterday. How did you like the [PRODUCT]? Did you get a chance to read the note inside?
By the way, in case you missed it, the code for your audience is [CODE] - please mention the XX% off when you share it!”
Keep following up with creators who are onboarded to make them post via activation drip focused on getting posts out.
3— Make Sharing Easy
Sometimes, Influencers need a little inspiration. Provide them ideas on how to showcase your product. Supply resources like inspiration content, successful angles and trending ideas. You can directly upload your resources to the platform, and they can view them in their dashboards.
Check out this help article for guidance.
4— Feature Their Content
Let influencers know you love sharing their posts! A message like, “We’d be excited to share your content on our Instagram!” can motivate them to post. This is especially important for micro-influencers who want to grow their audience.
5— Keep in Touch After Gifting
The relationship shouldn’t end once the product is delivered. Continue to show genuine interest by engaging with their content—not just branded posts. Like, comment, and respond to their stories to stay top of mind and build trust.
Consider sending a small thank-you gift or exclusive product drop every so often to show appreciation and keep the partnership active. Regular touch points help position your brand as one they truly connect with, not just a one-off collaboration.
6— Special Offers and Giveaways
During holidays, think about special deals for their audience—like a site wide 10% off, with an exclusive 15% off for their followers. Doing so will make them feel appreciated.
7— Send a gift when they reach milestones
Reward Influencers upon reaching specific milestones. Use SARAL's automation features to reward Influencers for their achievements, such as their first order, first $X in sales or their first logged post. All of this can be automated via Activation campaigns.
For more details, check out our guide on additional activation campaigns.
8— Share Success Stories
Sharing stories of successful influencer partnerships can inspire others to post. Highlight commissions earned and engagement rates to show how their efforts can lead to real results.
9— Note that all of these ideas can be your Content Follow-Up Drips
You can activate these ideas into an effective email campaign by setting up a follow-up schedule focused on engagement and activation. Consider adding all your onboarded influencers (especially those who haven’t posted yet) to a drip campaign with this plan:
Day 1: Product Delivered Notification
Day 4: More content inspiration from your blog or social media
Day 7: Good customer reviews and feedback
By using these strategies, you can create a supportive environment for your Influencers. Remember, it’s all about building lasting relationships—together, you can make every post a celebration of your community!
Still have questions?
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!
