Email Setup Best Practices

This article shares best practices for setting up email connections in SARAL, so you can:

1. Reach out to as many influencers as you'd like

2. Maintain authentic, personal communication

3. Hit SARAL’s stellar 80%–90% open rates ✨

Connecting multiple inboxes is essential if you want to scale your influencer outreach without hurting deliverability. One inbox can typically handle 50–100 emails per day while staying under spam thresholds. So if you're aiming to send hundreds of emails daily, connecting multiple inboxes is the way to go.

What counts as a high outreach volume — and how do I calculate mine?

Ambitious seeding volumes usually starts at 150+ and can go up to 500+ gifted products each month for fast growing brands.

To figure out how many emails you need to send (your outreach volume), start by setting your seeding goals:

Ask yourself, "How many influencers do I want to gift this month: 50, 100, 500?"

Once you know that number, you can reverse-engineer your outreach needs using the standard 10% outreach-to-onboarding conversion rate (CVR).

Here’s the formula: Outreach Volume = Seeding Goal ÷ CVR

For example:

• If your goal is to gift 500 influencers,

• And you expect a 10% conversion rate,

• You’ll need to reach out to 5,000 influencers.

That’s a lot of emails — so to keep your open rates high and delivery smooth, connect multiple inboxes.

How many emails to connect to SARAL?

Connecting multiple inboxes to SARAL helps manage your seeding volume effectively. It all comes down to simple math:

Step 1: Calculate your daily outreach volume

Start with your monthly seeding goal and reverse-calculate using a standard 10% outreach-to-onboarding conversion rate.

Example:

• Seeding goal = 500 influencers/month

• Outreach required = 500 ÷ 10% = 5,000 emails/month

• Daily outreach = 5,000 ÷ 21 weekdays ≈ 238 emails/day

Step 2: Know your sending limits

Cold email best practices recommend sending 50–100 emails per inbox per day to stay out of spam folders.

Step 3: Determine how many inboxes to connect

To safely send ~238 emails per day, you’ll need:

• 3 inboxes (if sending ~80 emails/day per inbox)

• Or 4 inboxes (for more conservative sending at ~60 emails/day)

  

  Good to Know
  
  → Follow-up emails count toward your daily sending limit. This is helpful to note when calculating the total days required to complete your campaign.
  
  → Connect all emails to your campaign: this is a no brainer. Connecting multiple emails to SARAL is the first step. Step two is connecting all 3 or however many addresses you have to your seeding email drip. 🙂

The SARAL sending algorithm rocks! It distributes your 100 daily emails evenly over time with randomized scheduling. This approach prevents triggering Google spam filters that often happen from rapid 'email blast' activities.

Can I Connect Other Email Providers Like Zoho or Yahoo?

At the moment, Zoho, Yahoo, Fastmail and similar platforms still do not support third-party access required for SARAL’s email-sending and tracking features. Because of this, they can’t be integrated with SARAL for now.

What Are Your Options?

1— Create a personal Gmail account: Quick and simple to set up. Best for temporary use or testing but less professional.

2— Sign up for Google Workspace (formerly G-Suite) Highly Recommended. You’ll get a branded business email with Gmail’s reliability and full SARAL compatibility.

3— Connect your Outlook email! Just like with Google Workspace, you’ll be securely and seamlessly connected, with full email-sending and tracking functionality. Here’s how to connect your Outlook account

Why We Recommend Google Workspace with a Branded Domain

We recommend signing up for Google Workspace using a branded domain that aligns with your company name.

If your main domain (e.g.skinglow.com) isn’t hosted on Google, consider registering a new domain that stays true to your brand. Here are a few ideas: @skinglowsquad.com or @skinglowpartners.com.

Using a branded Google Workspace email helps you:

• Enhance your credibility

• Authenticate your identity as the brand’s representative

• Increase your email open and response rates

• Reduce the likelihood of your emails being flagged as spam
  

  Sign up for a Google Workspace Account here >>.

Should I connect a Gmail or Google Workspace?

You can connect a personal Gmail account to SARAL, but it's not recommended for brand communications. Instead, we suggest creating a Google Workspace account that closely matches your brand and using it exclusively for influencer and partnership outreach.

Mastering Email Deliverability: Key Tips for Success

To make sure your outreach emails actually land in inboxes (and not spam folders), it’s important to set up both the technical foundations and follow best practices.

Technical Setups: These involve authenticator protocols that must be configured on your DNS settings. Key setups include SPF, DKIM, and DMARC records.
Practical Tips: These encompass proven techniques and best practices such as email warm-up, use clear and relevant subject lines, keep content personalized and avoid spammy language.

For detailed instructions on setting up these technical protocols, refer to this help desk article.

Still have questions?

Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at [email protected]. We’re happy to assist!