One of the most effective ways to scale your influencer program is by doubling down on what’s already working - your top-performing Influencers.
SARAL makes it easy to spot, nurture and replicate high-performing influencers, turning one great partnership into ten. Here’s a step-by-step guide on how to do just that:
Step 1: Start with Seeding
Begin by sending free product to a broad, well-aligned group of creators. Think of this as your testing ground - a chance to see who truly resonates with your brand.
Use SARAL’s seeding outreach template, a tried-and-tested guide to what works, to craft your message and get your first batch of collaborations going quickly.
Tip: Make sure to check out **How to Improve Response Rates in your Email Campaigns** before sending out your Influencer outreach.
Step 2: Capture the Low-Hanging Fruit
Once you’ve seeded your product, make it easy for creators to start sharing and driving results. In SARAL, you can:
Create and send Discount Codes and Affiliate Links
Share Influencer Dashboards with your Creators for them to track their performance
Leverage SARAL’s Activation Campaigns to streamline communication
This stage helps you make the most of the people who already have your product - by giving them something to share with their community and offering commission as an extra incentive, you can motivate continued posting and clearly see who’s delivering real results.
Step 3: Identify Your Top Performers
Now it’s time to look at the data.
Head into your SARAL Performance dashboard and identify which creators.
SARAL pulls out your top performing Affiliates, showing the following data which you can view grouped as top 5, 10, 15 or All:
Step 4: Tag Your Top Affiliates
Use tags in SARAL to clearly label top performers. For example:
Top Affiliate
High Conversion
Organic UGC Champion
This makes it easy to segment them later for special campaigns, upsells or find similar profiles.
Step 5: Personalise Outreach & Build the Relationship
Don’t let your top performers slip through the cracks. Reach out to them personally. Use their performance as a reason to reconnect:
Congratulate them on their results
Offer more free product or early access
Invite them to join your ambassador program or do a paid collaboration
These creators have already proven they’re aligned — now’s the time to strengthen the relationship.
Step 6: Find more top performers
SARAL’s Discovery tool allows you to identify similar creators to your top performers.
Use the “Find influencers similar to” search intent to discover new creators who are likely to resonate just as well with your brand. Enter their @handle to find more similar performers.
Recap
The smartest influencer programs don’t simply rely on volume — they scale what’s already working.
With SARAL, you can:
Seed product and track performance
Identify top creators with real results
Build stronger partnerships with your best performers
Discover similar creators and expand your reach
Still have questions?
Reach out anytime via the support chat at the bottom-right corner of your dashboard, or email us at support@getsaral.com. We’re happy to assist!